{"id":4650,"date":"2018-10-30T14:00:13","date_gmt":"2018-10-30T13:00:13","guid":{"rendered":"https:\/\/www.birba.es\/ca\/?p=4650"},"modified":"2018-10-30T17:58:14","modified_gmt":"2018-10-30T16:58:14","slug":"dossierpremsa","status":"publish","type":"post","link":"https:\/\/www.birba.es\/ca\/dossierpremsa\/","title":{"rendered":"Birba celebra\u00a0el seu 125\u00e8 aniversari (1893-2018)"},"content":{"rendered":"<ul>\n<li>Les primeres galetes es van comen\u00e7ar a elaborar el 1893 en un petit obrador que hi havia al soterrani de la casa familiar, moltes d&#8217;elles formen part de l&#8217;assortit actual Birba.<\/li>\n<li>La f\u00e0brica actual es va construir el 2008, tamb\u00e9 a Camprodon, i compta amb m\u00e9s de 7.000 m\u00b2.<\/li>\n<li>Actualment es produeixen <strong>un mili\u00f3 de galetes di\u00e0ries<\/strong> sempre amb ingredients naturals, sense conservants ni colorants, com el 1893.<\/li>\n<\/ul>\n<p>En 2018 Galetes Camprodon celebra el seu 125\u00e8 aniversari. El seu lema <strong>&#8220;125 anys de bones galetes artesanes&#8221;<\/strong> rendeix homenatge a la forma en qu\u00e8 Birba elabora les galetes: sempre amb <strong>ingredients naturals<\/strong> de la m\u00e9s alta qualitat, <strong>sense conservants<\/strong>, <strong>ni colorants ni oli de palma.<\/strong><strong><br \/>\n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4698 size-large\" src=\"https:\/\/www.birba.es\/wp-content\/uploads\/2018\/10\/Birba-RRSS-Master-1080x1350Ingredients-1004x1024.jpg\" alt=\"Birba RRSS Master 1080x1350Ingredients\" width=\"1004\" height=\"1024\" srcset=\"https:\/\/www.birba.es\/wp-content\/uploads\/2018\/10\/Birba-RRSS-Master-1080x1350Ingredients-1004x1024.jpg 1004w, https:\/\/www.birba.es\/wp-content\/uploads\/2018\/10\/Birba-RRSS-Master-1080x1350Ingredients-294x300.jpg 294w, https:\/\/www.birba.es\/wp-content\/uploads\/2018\/10\/Birba-RRSS-Master-1080x1350Ingredients-768x784.jpg 768w, https:\/\/www.birba.es\/wp-content\/uploads\/2018\/10\/Birba-RRSS-Master-1080x1350Ingredients.jpg 1323w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p class=\"aligncenter\">La hist\u00f2ria de\u00a0Birba\u00a0es remunta al segle XIX i ens situa a Camprodon.<\/p>\n<p>Camprodon est\u00e0 situat al cor mateix del Pirineu Oriental, a la prov\u00edncia de Girona. Constru\u00eft sobre tradicions centen\u00e0ries i envoltat de natura, ofereix contrastos incre\u00efbles en qualsevol \u00e8poca de l&#8217;any.<\/p>\n<p>En aquesta localitat, la fam\u00edlia Birba regentava aleshores un petit negoci d&#8217;ultramarins. En aquella \u00e8poca, Camprodon, pel seu clima i entorn natural, ja comen\u00e7ava a ser una de les destinacions d&#8217;estiueig preferides dels barcelonins. Aix\u00f2 va fer prosperar el negoci, especialment els melindros i els productes de confiteria, que s&#8217;havien comen\u00e7at a elaborar per al p\u00fablic estival i que ben aviat van assolir gran fama per la seva qualitat i sabor.<\/p>\n<p>Tanmateix, durant els mesos d&#8217;hivern, quan hi mancaven els estiuejants, les vendes eren molt minses. Aix\u00f2 va fer que, el 1893, la fam\u00edlia Birba comenc\u00e9s a elaborar galetes, les quals com que no eren tan peribles com els pastissos, es podien distribuir sense problemes.<\/p>\n<p>La demanda creixia cada vegada m\u00e9s i les galetes comen\u00e7aren a destacar com el que finalment acabarien sent: el producte principal del negoci.<\/p>\n<p>Les galetes s&#8217;elaboraven de manera molt artesanal en un petit obrador del soterrani de la casa. Tamb\u00e9 es disposava d&#8217;un magatzem i d&#8217;una sala d&#8217;encaixat.<\/p>\n<p>L&#8217;originalitat de les receptes i la gran qualitat de les mat\u00e8ries primeres van fer que les galetes assolissin un gran prestigi i que la demanda augment\u00e9s a tot Catalunya. La marca Birba va comen\u00e7ar a ser sin\u00f2nim de qualitat, sabor i naturalitat, i va ser reconeguda per elaborar productes molt naturals, amb procediments artesanals i amb els millors ingredients de la zona.<\/p>\n<p>El 1929, at\u00e8s que l&#8217;obrador va esdevenir petit, es va construir la primera f\u00e0brica Birba al centre mateix de Camprodon, a l&#8217;avinguda Maristany. Aquest mateix any, va rebre el Gran Premi de l&#8217;Exposici\u00f3 Internacional de Barcelona.<\/p>\n<p>Durant la guerra civil, l&#8217;edifici de la f\u00e0brica es va veure afectat en diverses ocasions pel conflicte i va haver de ser reconstru\u00eft. Van ser moments molt dif\u00edcils, en qu\u00e8 cal destacar que, per l&#8217;escassetat de mat\u00e8ries primeres, es va arribar fins i tot a sembrar blat i remolatxa per obtenir-ne sucre i farina per poder continuar elaborant les galetes.<\/p>\n<p>D&#8217;aleshores en\u00e7\u00e0, l&#8217;empresa ha passat per diferents etapes fins a arribar als propietaris actuals, per\u00f2 sempre ha estat fidel al llegat de la fam\u00edlia, respectant els processos d&#8217;elaboraci\u00f3 artesanal i cuidant al m\u00e0xim la selecci\u00f3 i qualitat dels ingredients dels seus productes.<\/p>\n<p>La f\u00e0brica actual es va construir l&#8217;any 2008 al costat de Camprodon i compta amb m\u00e9s de 7.000 m\u00b2. Encara s&#8217;hi conserven els forns de la f\u00e0brica origin\u00e0ria, que funcionen perfectament.<\/p>\n<p>Avui dia, la gamma de productes Birba es compon de diferents varietats, la majoria de les quals es fabricaven ja en els inicis de l&#8217;empresa, el 1893.<\/p>\n<p>En els darrers anys, la innovaci\u00f3 ha estat clau per la firma que ha apostat per l\u00ednies de productes saludables: sense sucre, sense gluten i ecol\u00f2gics, seguint tend\u00e8ncies clau pel consumidor; encara que, tal com diu en V\u00edctor\u00a0Marsal, actual gerent i propietari de l&#8217;empresa: &#8220;La nostra principal innovaci\u00f3 ha estat no innovar i continuar fent els productes naturals, sense conservants ni colorants,\u00a0tal com\u00a0es feien el 1893&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2018: Activitats 125\u00e8 aniversari<\/strong><\/h2>\n<p>Amb motiu d&#8217;aquesta celebraci\u00f3, durant l&#8217;any 2018 s&#8217;han realitzat una s\u00e8rie d&#8217;activitats de m\u00e0rqueting.<br \/>\nLa principal \u00e9s la campanya de publicitat. Per primera vegada a la seva hist\u00f2ria Birba realitza una campanya de televisi\u00f3. La campanya &#8220;La venjan\u00e7a dels avis&#8221; reivindica el concepte de &#8220;<strong>fer les coses com abans<\/strong>&#8220;. S&#8217;han fet dues onades (maig i setembre-octubre) i ha tingut molt bona acollida per part del consumidor. La campanya ha sortit en TV, premsa gr\u00e0fica i canals digitals.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/xYxeU_zu8UQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>A m\u00e9s, s&#8217;ha editat un llibre commemoratiu dels 125 anys, explicant la hist\u00f2ria de la marca i s&#8217;han llan\u00e7at dos nous productes &#8220;edici\u00f3 especial&#8221; en llaunes que representen litografies originals de cartells publicitaris antics.<\/p>\n<h2><strong>Sobre Galetes Camprodon<\/strong><\/h2>\n<p><strong>Volum total de producci\u00f3:<\/strong><\/p>\n<p>2016: 1.390\u00a0Tns\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a02017: 1.500\u00a0Tns\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a02018 (est): 1.650\u00a0Tns<\/p>\n<p><strong>Facturaci\u00f3 total:<\/strong><\/p>\n<p>2016: 5,9\u00a0M\u20ac\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2017: 7,1 M \u20ac \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a02018 (est): 8,2 M \u20ac<\/p>\n<p><strong>Varietats de galetes comercialitzades:<\/strong> 60 varietats diferents<\/p>\n<p><strong>Pa\u00efsos als quals exporta:<\/strong><br \/>\nXina, Romania, Panam\u00e0, Jap\u00f3, Uruguai, Ar\u00e0bia\u00a0Saud\u00ed, Kazakhstan, Corea, Per\u00fa, Alg\u00e8ria, R\u00fassia, M\u00e8xic, Hong Kong, Regne Unit, Estats Units Am\u00e8rica, Pol\u00f2nia, Gr\u00e8cia,\u00a0Reuni\u00f3n, Iran, Singapur, Emirats \u00c0rabs, Tail\u00e0ndia, Canad\u00e0 i Filipines.<\/p>\n<p><strong>Nre.\u00a0de treballadors:<\/strong> 66<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.birba.es\/wp-content\/uploads\/2018\/10\/Pack-Fotos.zip\">Descarrega aqu\u00ed les imatges de premsa<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/galletasbirba\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4680 size-thumbnail\" src=\"https:\/\/www.birba.es\/wp-content\/uploads\/2018\/10\/600px-Instagram_logo_2016.svg_-150x150.png\" alt=\"600px-Instagram_logo_2016.svg\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.birba.es\/wp-content\/uploads\/2018\/10\/600px-Instagram_logo_2016.svg_-150x150.png 150w, https:\/\/www.birba.es\/wp-content\/uploads\/2018\/10\/600px-Instagram_logo_2016.svg_-300x300.png 300w, https:\/\/www.birba.es\/wp-content\/uploads\/2018\/10\/600px-Instagram_logo_2016.svg_.png 600w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><a href=\"https:\/\/www.facebook.com\/GalletasBirba\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4681 size-thumbnail\" src=\"https:\/\/www.birba.es\/wp-content\/uploads\/2018\/10\/flogo_rgb_hex-brc-site-250-1-150x150.png\" alt=\"flogo_rgb_hex-brc-site-250 (1)\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.birba.es\/wp-content\/uploads\/2018\/10\/flogo_rgb_hex-brc-site-250-1-150x150.png 150w, https:\/\/www.birba.es\/wp-content\/uploads\/2018\/10\/flogo_rgb_hex-brc-site-250-1.png 250w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les primeres galetes es van comen\u00e7ar a elaborar el 1893 en un petit obrador que hi havia al soterrani de la casa familiar, moltes d&#8217;elles formen part de l&#8217;assortit actual Birba. La f\u00e0brica actual es va construir el 2008, tamb\u00e9 a Camprodon, i compta amb m\u00e9s de 7.000 m\u00b2. Actualment es produeixen un mili\u00f3 de&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-4650","post","type-post","status-publish","format-standard","hentry","category-novetats","category-68","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Birba celebra\u00a0el seu 125\u00e8 aniversari (1893-2018) | Galletas Birba<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.birba.es\/ca\/dossierpremsa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Birba celebra\u00a0el seu 125\u00e8 aniversari (1893-2018) | Galletas Birba\" \/>\n<meta property=\"og:description\" content=\"Les primeres galetes es van comen\u00e7ar a elaborar el 1893 en un petit obrador que hi havia al soterrani de la casa familiar, moltes d&#8217;elles formen part de l&#8217;assortit actual Birba. La f\u00e0brica actual es va construir el 2008, tamb\u00e9 a Camprodon, i compta amb m\u00e9s de 7.000 m\u00b2. 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