{"id":8357,"date":"2020-07-13T10:25:51","date_gmt":"2020-07-13T08:25:51","guid":{"rendered":"https:\/\/www.birba.es\/?p=8357"},"modified":"2020-07-13T10:26:50","modified_gmt":"2020-07-13T08:26:50","slug":"nuria-nova-imatge-exterior-les-mateixes-galetes-a-linterior","status":"publish","type":"post","link":"https:\/\/www.birba.es\/ca\/nuria-nova-imatge-exterior-les-mateixes-galetes-a-linterior\/","title":{"rendered":"Nuria, nova imatge exterior, les mateixes galetes a l&#8217;interior"},"content":{"rendered":"<p>Estem d&#8217;estrena!\u00a0Nuria, potser la nostra galeta m\u00e9s reconeguda, estrena nova imatge.<br \/>\nA partir d&#8217;ara la trobareu en un nou env\u00e0s per\u00f2 amb la mateixa recepta de les galetes\u00a0Nuria\u00a0de tota la vida.<\/p>\n<p>El nou disseny s&#8217;adapta\u00a0a l&#8217;actualitat, i transmet una imatge de naturalitat, valor principal de la nostra marca. Als fidels consumidors de Nuria segur que us sorpr\u00e8n la seva nova imatge, per\u00f2, una vegada proveu una de les galetes, veureu que el seu sabor \u00e9s el de\u00a0sempre.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Evoluci\u00f3 del \u201cpackaging\u201d i disseny de les galetes Birba<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>En els seus inicis, les galetes Birba es presentaven dins de les cl\u00e0ssiques caixes met\u00e0l\u00b7liques, que actualment decoren les prestatgeries de moltes cases. A poc a poc, la nostra vocaci\u00f3 de mantenir les tradicions per\u00f2 adaptant-nos als nous temps, va anar modernitzant els envasos, que en cada moment es van anar ajustant a les noves possibilitats que oferien els nous materials, a les necessitats i a les tend\u00e8ncies en disseny que prevalien a cada moment.<\/p>\n<p>Al llarg dels\u00a0126\u00a0anys d&#8217;hist\u00f2ria de\u00a0Birba, podem veure l&#8217;evoluci\u00f3 del disseny de les caixes, llaunes i els papers d&#8217;embolicar de les diverses fam\u00edlies de galetes.<\/p>\n<p>El disseny ha tingut sempre un paper important a Birba, i s&#8217;ha anat ajustant tant als gustos com a l&#8217;estil gr\u00e0fic i creatiu de cada \u00e8poca. A m\u00e9s, els avan\u00e7os tecnol\u00f2gics en materials, aix\u00ed com en la qualitat de la fotografia, la tipografia i la reproducci\u00f3, han aconseguit l&#8217;excel\u00b7lent resultat de la imatge gr\u00e0fica de\u00a0Birba\u00a0a l&#8217;actualitat.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong><br \/>\nNaturalitat, eleg\u00e0ncia i sobrietat en el \u201cpackaging\u201dde Nuria<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Els paquets de la fam\u00edlia Nuria en concret han evolucionat des del paper metal\u00b7litzat que s&#8217;usava per a embolicar-les fins al format d&#8217;un, tres i cinc tubs, amb dissenys en colors p\u00e0l\u00b7lids i lletra estil retro, fins a arribar als dissenys actuals.<\/p>\n<p>&nbsp;<\/p>\n<p>El packaging que presenta ara consisteix en un disseny totalment blanc, amb l\u00ednies pures i s\u00f2bries, que transmet naturalitat i senzillesa. I en el centre de l\u2019env\u00e0s destaca la imatge de la galeta Nuria com a protagonista, amb l&#8217;objectiu de ser f\u00e0cilment identificable pel consumidor.<\/p>\n<p><strong>Nuria, les de tota la vida<\/strong><\/p>\n<p>Nuria\u00a0\u00e9s una de les galetes m\u00e9s reconegudes de\u00a0Birba. Seria complicat trobar a alg\u00fa que no les hagi provat mai. Les introdu\u00efm a les primeres farinetes dels beb\u00e8s, les prenem per esmorzar o en el berenar a totes les edats, i tamb\u00e9 s&#8217;usen molt sovint per a fer tot tipus de receptes de rebosteria.<\/p>\n<p>&nbsp;<\/p>\n<p>Galetes Nuria es presenten en diversos formats i varietats, adaptades als diferents gustos i necessitats: des de les m\u00e9s tradicionals com l&#8217;<a href=\"https:\/\/birba.es\/ca\/les-nostres-galetes\/nuria\/classica\/nuria-original\/\">Original<\/a> o la <a href=\"https:\/\/birba.es\/ca\/les-nostres-galetes\/nuria\/classica\/nuria-integral\/\">Integral<\/a>, a la varietat sense sucre i <a href=\"https:\/\/birba.es\/ca\/les-nostres-galetes\/nuria\/sense-sucre\/\">0% de sucres afegits<\/a> (amb nibs de cacau i prunes respectivament), passant per la versi\u00f3 infantil de les <a href=\"https:\/\/birba.es\/ca\/les-nostres-galetes\/nuria\/classica\/nuria-mini-xoco\/\">Nuria Mini Xoco<\/a>, ideal per a acompanyar amb la llet o per a les persones cel\u00edaques, les<a href=\"https:\/\/birba.es\/ca\/les-nostres-galetes\/nuria\/sense-gluten\/\"> sense gluten<\/a>, elaborades amb farina d&#8217;arr\u00f2s (amb varietats de soja i de xocolata).<\/p>\n<p>Totes elles s\u00f3n galetes artesanes, elaborades amb ingredients naturals i de m\u00e0xima qualitat, sense colorants, ni conservants, ni oli de palma.<\/p>\n<p>Ja sabeu: a partir d&#8217;ara, quan aneu a comprar les vostres galetes\u00a0Nuria, les trobareu en un nou env\u00e0s actual, senzill i distingit. Una imatge que s&#8217;adapta als nous temps, mantenint la tradici\u00f3 i artesania de les galetes\u00a0Nuria\u00a0de tota la vida.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estem d&#8217;estrena!\u00a0Nuria, potser la nostra galeta m\u00e9s reconeguda, estrena nova imatge. A partir d&#8217;ara la trobareu en un nou env\u00e0s per\u00f2 amb la mateixa recepta de les galetes\u00a0Nuria\u00a0de tota la vida. El nou disseny s&#8217;adapta\u00a0a l&#8217;actualitat, i transmet una imatge de naturalitat, valor principal de la nostra marca. Als fidels consumidors de Nuria segur que&hellip;<\/p>\n","protected":false},"author":1,"featured_media":8353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-8357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novetats","category-68","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuria, nova imatge exterior, les mateixes galetes a l&#039;interior | Galletas Birba<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.birba.es\/ca\/nuria-nova-imatge-exterior-les-mateixes-galetes-a-linterior\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuria, nova imatge exterior, les mateixes galetes a l&#039;interior | Galletas Birba\" \/>\n<meta property=\"og:description\" content=\"Estem d&#8217;estrena!\u00a0Nuria, potser la nostra galeta m\u00e9s reconeguda, estrena nova imatge. 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